Are You Sharing Content on Facebook the Wrong Way?

There are few things regarding they way sharing on Facebook works that I want to make sure you are aware of.  Have you ever seen this message?

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This is usually seen in Group posts and the reason is that when you "share“ (using the Share button/link on Facebook) from a Closed or Secret Group or from a status that is not set to public, most people will not be able to see the attachment, unless they are part of the original group you shared it from or friends with the person who originally posted the status update.  If it is a link or photo you want to “share”, it is best to copy the link/text or download the photo first, then create a new post.  Be sure you have consent from the person who originally posted the content.  If they did not share it publicly in the first place, there could be a reason.

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Another important mistake I see people making when they share content on Facebook, especially in Direct Sales, is sharing using the share button/link instead of recreating the post themselves.

When you see something on your Corporate Page or another Consultant’s Page (perhaps your upline) that you would like to share, and have permission to share, make sure you are downloading the content first, then uploading it as a new post from your Page or Profile with YOUR website and contact info in the description.  If you just hit Share, you are sharing it with THEIR info. Continue reading

Like Gating is Gone! And I Couldn't Be Happier!

Approximately 90 days ago, Facebook announced on its Developer's Blog that it would do away with Like-Gating by November 5, 2014 (that's in 2 days).  "Like-Gating" is requiring someone to like your page in order to see content or enter a contest.  Many pages used this method of acquiring likes but was it getting them the right kind of likes?  Like-Gating is almost as bad as participating in Like Ladders or Like Exchange Groups.  You want to know why organic reach is down?  BECAUSE YOU HAVE A BUNCH OF FANS WHO LIKED YOUR PAGE FOR THE WRONG REASON!  If you sell apples and run a contest giving away oranges to everyone who likes your page, don't complain when you orange-loving fans are not engaging with your page about apples!  It's an extreme and silly example, but I hope you get the point.  If you have not yet read my post on how Like Ladders kill your reach and visibility, please take some time to read it now. It's long (and I apologize in advance for that) but it has a lot of info and explains how Facebook works when it comes to what people see in their News Feeds. Continue reading

Not All Likes Are Good Likes

This week in my 5 Week E-Course: How to Increase Your Visibility on Facebook Easily, Ethically and Free we are discussing low quality Likes, how to remove them, and how to prevent them from decreasing your visibility.  Below are some of the actions steps I shared with my enrolled course members:

 

Stop Participating in Like Ladders

These get you a bunch of low quality likes that make you invisible to your high quality, interested fans.  Learn all about how Like Ladders and Like Exchanges are hurting your reach and visibility in this detailed blog post.

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Continue reading