How To Give Someone Access To Your Facebook Ads Account

Below are the instructions I give my clients when I am creating an ad campaign or adding a remarketing pixel to their 22Social app. These instructions can be found in Facebook Help but I have found that the graphic I created really helps my more visual clients get it done easier.

To give another Facebook user access to your advertising account, follow these steps:

1) Go to your Account Settings tab in your Ads Manager (you need to be logged in to Facebook and may be asked to re-enter your password).

2) Scroll down to the Ad Account Roles section and click Add a Person (a small window will pop up)

3) Enter the name or email address of the person you want to give access to.

4) Use the dropdown menu to choose the role you want to assign them. You can learn more about the different kinds of advertising permissions here.

5) Click Submit.

Note: Adding people to your advertising account doesn't give them permission to log in as you or see things on your profile or Timeline that you haven't shared with them.

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Want to Be Seen on Facebook? You've Got to Think Like a User, Not a Marketer!

What do you do when you find yourself leaving the same long (very long) comment over and over again about the same subject on Facebook? Write a blog post, of course. Duh!

I know that many business owners are frustrated with the decline of their organic reach on Facebook, but if you look at Facebook from the User's perspective, you'll understand why Facebook's changing algorithm is a very necessary engine in they way it all works. I've read some great articles with excellent tips on increasing your organic reach, but also too many articles out there about how Facebook does not work and that you've got to "pay to play". It's true that paying for Facebook ads (make sure they are highly targeted) will boost your exposure in the newsfeeds of users, but what about someone who isn't ready to spend money on ads? Should they throw in the towel? Absolutely Not! If your business is not on Facebook, you are missing out on a plethora of potential business! If you are just starting out, or your ads budget is very tight or non-existent at the moment, you CAN improve your page's organic posts. You just have to stop thinking like a marketer, and start thinking like a user.

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One of the biggest challenges many business owners struggle with is overlooking the fact that Facebook is designed with the USER in mind, not the marketers. What they/you see in your newsfeed is based on your behavior and your settings, that's all. You'll never see everything from everyone in your newsfeed. It would be scrolling so fast you could never read it anyway.

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Why Do Apps Need Access to My Profile?

If you are like most people, you have probably seen a message like this when clicking on an app link on Facebook and wondered what it all means:

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All apps will require basic information and your public profile in order for you to use them.  The image pictured above is what is required for the 22 Social App that I use to host my webinars on my Facebook Page.

A common misconception is that by clicking OK you are allowing the app to see your Friends List and giving the app access to your Friends' data. This is not true. By granting access, you are allowing the app to search your Friends List for any users also using the same app.  If no one on your Friends List is using the app, the app will get no results. You are only giving the app permission to access a list of your friends that also use that app to enhance the social experience for the app users. This is usually a feature that works well with game apps so you can interact with your friends in the game who are also playing. In order for a person to show up in that list, both people must have given permission to share their list of friends with the same app during the login process. You can adjust your settings in either your About Section (for all audiences) or under App Settings (for just apps' access).

[UPDATE 5/1/15] 22 Social no longer requires access to your Friends List. It was not something the app needed in order to function properly (like gaming apps do), so it was removed from the app configuration. You can always select which pieces of information you share by clicking on "Edit the info you provide" (see image below).

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There's a section in one of my previous blog posts that goes into detail about how to change your setting on your Profile's About Section. And Facebook has a great resource for those wanting to tighten up their app settings: Facebook's Data Use Policy Regarding Applications.

All apps require access to one's public profile (the part of the users profile that's already public anyway). These are basic API settings for all apps. This does not mean that apps have access to your personal account. Things like gender and birthdate are needed for personalization and/or security reasons.  For example, to make sure you are not a minor if the content is not appropriate for children, to accurately refer to you as he/she or him/her, or to deliver information to you in the appropriate time zone.

If the app wants to post on your behalf (22 Social does NOT), you can easily manage that by simply setting the audience to Only Me like I show in this example:

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If you have any questions about this topic that I have not answered here, please leave a comment below.

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Are You Sharing Content on Facebook the Wrong Way?

There are few things regarding they way sharing on Facebook works that I want to make sure you are aware of.  Have you ever seen this message?

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This is usually seen in Group posts and the reason is that when you "share“ (using the Share button/link on Facebook) from a Closed or Secret Group or from a status that is not set to public, most people will not be able to see the attachment, unless they are part of the original group you shared it from or friends with the person who originally posted the status update.  If it is a link or photo you want to “share”, it is best to copy the link/text or download the photo first, then create a new post.  Be sure you have consent from the person who originally posted the content.  If they did not share it publicly in the first place, there could be a reason.

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Another important mistake I see people making when they share content on Facebook, especially in Direct Sales, is sharing using the share button/link instead of recreating the post themselves.

When you see something on your Corporate Page or another Consultant’s Page (perhaps your upline) that you would like to share, and have permission to share, make sure you are downloading the content first, then uploading it as a new post from your Page or Profile with YOUR website and contact info in the description.  If you just hit Share, you are sharing it with THEIR info. Continue reading

Like Gating is Gone! And I Couldn't Be Happier!

Approximately 90 days ago, Facebook announced on its Developer's Blog that it would do away with Like-Gating by November 5, 2014 (that's in 2 days).  "Like-Gating" is requiring someone to like your page in order to see content or enter a contest.  Many pages used this method of acquiring likes but was it getting them the right kind of likes?  Like-Gating is almost as bad as participating in Like Ladders or Like Exchange Groups.  You want to know why organic reach is down?  BECAUSE YOU HAVE A BUNCH OF FANS WHO LIKED YOUR PAGE FOR THE WRONG REASON!  If you sell apples and run a contest giving away oranges to everyone who likes your page, don't complain when you orange-loving fans are not engaging with your page about apples!  It's an extreme and silly example, but I hope you get the point.  If you have not yet read my post on how Like Ladders kill your reach and visibility, please take some time to read it now. It's long (and I apologize in advance for that) but it has a lot of info and explains how Facebook works when it comes to what people see in their News Feeds. Continue reading

Not All Likes Are Good Likes

This week in my 5 Week E-Course: How to Increase Your Visibility on Facebook Easily, Ethically and Free we are discussing low quality Likes, how to remove them, and how to prevent them from decreasing your visibility.  Below are some of the actions steps I shared with my enrolled course members:

 

Stop Participating in Like Ladders

These get you a bunch of low quality likes that make you invisible to your high quality, interested fans.  Learn all about how Like Ladders and Like Exchanges are hurting your reach and visibility in this detailed blog post.

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Things You Should Know When Setting Up Your Faceboook Business Page

There are many things to consider when creating your Facebook Business Page.  In this blog post I will go over Category, Name, and Web Address (your Page's URL).  For additional tips on using Facebook for Business, especially if you are in Direct sales, check out my E-book: Top 25 Facebook Tips for Direct Sellers (recently updated in Jan. 2015).  This post below is taken from Tip #1.  Check out the other 24 tips by getting my e-book here.

To create a brand new page, go to www.facebook.com/pages/create.  You can also just click on the green “Create Page” button located at the top left of every Page (except yours - you will not see this option when you are visiting a page you are an admin of). Continue reading

Best Times To Post on Facebook?

I decided to create this quick blog post to address the question, "What is the best time to post on Facebook for highest engagement?"  First of all the time of day or day of the week won't matter much if the content itself is not engaging.  I discussed this and gave some links to some great resources for creating and finding engaging content in a previous blog post.  Secondly, I want to point out that there is no one-size-fits-all "best" time to post because every Business Page has a different target audience.  The best way to determine your most optimal time to post is to check your own Insights. Continue reading

Facebook Group Settings Explained

There are 3 privacy options for Facebook Groups: Public, Closed, or Secret.  When choosing your Group's Privacy Setting, consider these points:  Once a Group reaches 250 members, you cannot decrease the Privacy Setting.   For example, you can increase the Privacy from Public to Closed or from Closed to Secret but you can't go from Secret back to Closed.  You also cannot change the name of the Group once there are 250 members.  Here's a chart from Facebook's Help Center to help you decide which option is best: Continue reading

Like Ladders and Exchanges Make You LESS Visible on Facebook!

stop-like-laddersThis topic has been coming up a lot with my clients lately, so I thought I would create a reference post with my advice on how Like Ladders/Exchanges could be hurting your reach on Facebook.

First, let me clarify what a Like Ladder or Like Exchange is.  It is a very common practice among small business networks on Facebook.  The basic principle is to post your Page in a comment thread and ask for Likes.  In exchange you agree to Like all the other Pages on that same thread.  These definitely work for getting your number of Likes up, but most of the time Continue reading