One of the objections I hear most often when sharing my business opportunity is, “I’m not good at sales.” I’m sure you’ve heard it too. But, everyone is good at sales and everyone does it. Sales is really about providing service and filling a need by bringing value to another person. I learned from Deb Bixler, of the Create a Cash Flow Radio Show, that the root of the word ‘sales’ comes from a Scandinavian word that means ‘to serve’. People sell all the time. Have you ever heard of a great product at a great price and told your friends about it? Have you ever received a coupon that was so good you had to share it with others, maybe through social media? Have you ever seen a bad movie at the theater and warned your friends to save their money and wait for DVD? Or maybe it was a great movie so you wanted to tell everyone about it? That IS selling! You are simply sharing something of value that you think someone else will find valuable too. Often times at my home parties the hostess and a few guests are selling my products to the other guests just by talking about the benefits and what they love about it. We all do this. It’s natural for us to want to share something good with people we care about. You can do it for free or you can earn an income for the service you provide.
The direct sales industry is a service related industry. To be successful in this industry you need to focus on serving the needs of your customers. We are in the service industry. Our job to serve people. People who are successful at sales are not the ones who are pushing people into buying their products. The most successful salespeople are very good at connecting with people and serving their needs.
You don’t have to be good at being pushy, you just have to be good at making friends and connecting with people. When you come from a place of service and genuinely look for opportunities to help others, you never feel like a salesperson. Figure out how your product can serve the needs in your marker. What do you have to offer that can provide value to someone else’s life? Listen to people. Often times they will sell it to them selves. You just need to be there to show them what “it” is. Nobody wants to be sold to. But everyone could use added value. How does your offer help someone else? Show them that and it will never feel pushy.
I got into this business for 2 reasons–1) the products served a need I could relate to and I knew it would help others, 2) I was desperate for an additional source of income. I thought to myself, “Now THAT I can sell.” This is going to help people. And I can make money doing this? It was a no-brainer. It didn’t take long for my business to grow, and as it did, my quality of life improved tremendously. I now had something else of value to share–my business opportunity. I took the same service-centered approach I had with selling my product to sharing the income opportunity. I had a way to help others who were struggling financially, so why not share it with everyone I think could benefit?
Sure, not everyone you try to help is going to be interested. That’s ok. It’s not about you, it’s about them. Is everyone you share the latest Starbuck’s coupon with going to use it? Is everyone you tell about the last great movie you saw going to go watch it? No, not if it’s not of value to them. But you didn’t let that stop you from sharing it. It wasn’t difficult for you to share it. And it didn’t (or it shouldn’t) bother you if they did not take you up on the offer. When you share something of value with someone else, you are doing what great salespeople have always done, and naturally. We are all salespeople.
Selling is never about you. It’s about the people you can help. When you come from a place of service, selling and sponsoring always feels good; and when it feels good it’s always easy.